What I Do
Great design isn't just about aesthetics. It's about solving real problems. I take a user-first approach to every project, combining rigorous UX research with bold visual thinking to create interfaces that are both beautiful and effortlessly usable. Whether you're launching a new product, redesigning a platform, or building a brand from scratch, I bring the strategic depth of a UX consultant with the creative eye of a senior art director - and I do it without the need for a separate agency or handoff.
From wireframe to working websites, I build it. With 25+ years of front-end development experience, I build, fast, accessible websites and platforms across WordPress, Shopify, WooCommerce and custom HTML/CSS/JS, plus may other platforms (Webflow, Framer, Joomla etc). No handoff delays, no lost-in-translation moments between designer and developer - just tight, efficient execution from concept through to a production-ready site that performs as good as it looks.
Having the best website means nothing if nobody finds it. I can manage high impact Social Media content creation, Google Ads campaigns, SEO strategies, Meta Ads and LinkedIn campaigns that drive qualified traffic and measurable leads. With full visibility across the entire campaign journey - from keyword research and ad copywriting through to GA4 reporting, conversion rate optimisation and ongoing account management - I help businesses grow with confidence and clarity and transparency.
